EDITOR’S NOTE: Points is delighted to welcome Stephen Siff, an associate professor in the Department of Media, Journalism and Film at Miami University of Ohio. Below, Siff discusses his recent book, Acid Hype: American News Media and the Psychedelic Experience (University of Illinois, 2015), which chronicles LSD’s trip from multi-colored miracle to mind-melting menace.
Acid Hype is a history of how newspapers, magazines and TV reported on LSD and similar drugs in the1950s and 1960s. During that time, mainstream media enthusiastically promoted LSD as a treatment for all sorts of problems, and talked about its potential to provide memorable experiences to people who were not sick.
The book explains why journalists working for major newspapers and organizations like Time and Life devoted so much attention to describing psychedelic drug experiences, and how such work evolved as a genre within the journalism of the period.
Acid Hype leaves off around 1970. That’s when the media lost interest in psychedelic drugs, even while their actual prevalence in society was continuing to increase.