The Mysterious World of CBD: Part II

Editor’s Note: Today’s post comes from Mike Luce, co-founder of High Yield Insights, one of the cannabis industry’s first marketing and strategy firms. This is the second of his two-part series on the mysterious world–and spurious marketing–of CBD, a product I’m sure you’ve seen advertised and made available nearly everywhere. 

 

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Mike Luce, of High Yield Insights

If CBD is so popular, why don’t we know more about it? This post, the second in a two-part series, examines consumer perceptions and the not-always-aligned realities of CBD products on the market. For consumers seeking the many positive purported benefits of the suddenly fashionable cannabis compound, there’s little easily-accessible information. Worse yet, we may be witnessing an explosion of misunderstanding and misinformation as an epidemic of lung injuries continues across the US. 

 

Poisoned by black market products, nearly a thousand people have fallen ill across the country. As of this writing, illegal e-cigarettes have been implicated in at least 14 deaths. In over forty states, people have been struck by severe lung injuries from vaping, often at frightening speed. While research is still underway to isolate the specific substance or substances responsible, many hold black market THC e-cigarettes responsible. Something changed in the composition of the oil used by many black marketeers to fill vaporizer cartridges. Initial evidence suggests contamination by fungicides and the misuse of thickening agents to disguise diluted product. (I wrote about the outbreak in mid-September.) Either as a direct result, or in some unknown interaction with tobacco e-cigarettes as well, vaping has been turned deadly.

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Points Interview: David Courtwright

Editor’s note: Points author interviews begin with a set question: Describe your book in terms your bartender could understand. David Courtwright said he preferred conversations with bartenders. He talked to his about The Age of Addiction: How Bad Habits Became Big Business (Belknap Press, 2019). 

Screenshot 2019-07-16 08.40.48Bartender: I hear you have a new book.

Courtwright: Just came out in May. I’ll have the draft IPA.

What’s the book about?

How addictions multiplied throughout human history. Even before civilization people discovered pleasurable drugs and pastimes like alcohol and gambling. They went on finding new ones. They traded, refined, manufactured, and digitized them to the point that we live in an age of addiction. Think about it. When you heard the word “addiction” forty years ago, what came to mind? 

Drugs. Heroin. Junkies. Juicers, only back then we called them alcoholics. 

Google the word now and you’ll find addiction to sugar, video poker, computer games, social media, internet porn, shopping, tanning, you name it.

Could be hype.

Some of it is. And some of it is science. Nora Volkow, the director of the National Institute on Drug Abuse, promotes food-addiction studies.  

What’s food got to do with drugs?  

Our brains—well, some brains—react to food packed with sugar, salt, and fat like it was booze. People can lose control over eating the way they lose control over drinking. They join groups like Food Addicts in Recovery Anonymous

They’re like AA? 

Right down to the lingo. And it goes beyond eating.  When I told friends I was writing a history of addictions, they all said, “You’ve got to include kids glued to their phones.” So I did. Behavioral addictions have become social facts.

What’s history got to do with social facts?

Historians explain their origins and how they changed over time. In The Age of Addiction, it’s a long time.

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